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Sometimes Bad Hair Days don’t just happen during daylight hours. Fact. A disastrous ‘do is just as likely to take place when you’re getting dolled-up for an important evening date; a networking event for work, or a good old fashioned night on the tiles and don’t even talk to us about the dangers of DIY dye jobs. Well, thank your lucky stars, as Dale Hairdressing in Birmingham’s Jewellery Quarter has just launched a 24/7 Emergency Hair Service so your coiffeur need never be challenged.

As the service suggests, if you need to call on the creative talents of head honcho, Dale Hollinshead, he’ll be there, day or night. It’s this level of customer empathy that is intrinsic to the Dale Hairdressing ethos and experience – it comes from having being at the forefront of creative hairdressing in some of the Second City’s most elite salons.

Originally a Birmingham boy, Dale, 28, returned from the Big Smoke to take up a position with Obsession

Salon and Spa in the Mailbox. He later, and most recently, worked at the salon of TV-Stylist, Lisa Shepherd in her flagship city salon. With a decade of unquestionable credentials (and with an impressive celebrity client list to boot), Dale felt it time to cut the cord and go it alone; the result being his first boutique salon in the Jewellery Quarter, which launched earlier this year.


If this is like his home, we want to move in. With an eye firmly fixed on the future, Dale reckons the salon is an extension of his own quirky personality and offers more than a nod to a bygone era: we love the Britishness of the Bowler hat lights, the Victorian brick style tiling, the Vintage Chesterfield sofa that’s been in the family for three-generations and, of course, his in-resident French Bulldog, Percy.”I have always worked in very large, super-amazing salons and that’s great, but I’m more about the smaller, independent boutique-sized salon where I can really look after the people that come into my space and they feel like they’ve been invited into my home”, says Dale.

With top notch hairdressing credentials and 24/7 access, could Dale Hairdressing be the 5th Emergency Service? Next time you’re having a hair meltdown, you know who to call…Based on Caroline Street, opposite the swanky new Bloc Hotel, Dale has purposely chosen a near-city site, rather than the High Street; “I decided to be in the Jewellery Quarter, as its has a great footfall of people walking to St Paul’s Square and in to the city centre at all times of the day giving a great feeling, but with that village type feeling, too”. It’s worth pointing out that parking is a darn site easier too (and cheaper at 70p for an hour).

Sixtynine Degrees Autumn 2012


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